Big Top Productions
Live entertainment and event production · Site in a Day™
The challenge
Big Top is a booking-driven business. The people who hire Adam find him, decide quickly, and want to lock a date — which means the website has one job. The previous site did not do it. There was no booking calendar, so every enquiry became an email thread. The site did not hold up on a phone, which is where most of that audience arrives from. And the copy described the business in general terms rather than speaking to someone trying to book an act for a specific date.
What we built
- Seven new pages, with copy rewritten around the ideal customer profile
- Booking calendar integrated directly into the site
- Mobile-first rebuild with new branded colours and graphics
- Video added so prospects can see the act rather than read about it
- Business social channels connected
- SEO structure and site speed addressed at build time
The outcome
The booking path went from an email thread to a calendar. That is the change Adam noticed, and it is the one his audience noticed too.
My fan base has a better experience booking me. They're thrilled. I'm thrilled!
Adam, Project Owner, Big Top Productions
